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Whether it is our Chinese culture or foreign culture, in our nike free run womens enterprises did not go out of the country of brand internationalization operation are very difficult to feel. We think the nature and behoove thing, in the internationalization of the brand when it is likely to be wrong. In the process of brand internationalization, we will find that some of the Nike brand has become the people of the country a part of everyday life; a foreign brand is very difficult to have a breakthrough. Nike has been with the people in their country life for hundreds of years,http://www.cheapfashionshoes4ux.com/ is part of their lives, become their habits, they believe the Nike brand, had deep feelings for them.

nike air max brand internationalization should be to change people's consumption habits, the replacement of other brands. Therefore, Nike brand internationalization is not only a kind of economic behavior, but also a kind of cultural behavior. To understand this, we can understand why Europe and the United States, the Multi-National Corporation so spare no effort in China Youth career, there is only one purpose, to make these multinational company Nike brand with a new generation of Chinese people grow up, they become a part of life.

Similarly, nike store brand internationalization is to let foreign consumers cognitive, understand the brand, to give up the original brand,ray ban caravan, to accept the new brand, is to cultivate customer loyalty of consumers and. No particular brand of product characteristics, Nike brand internationalization success is impossible. Nike brand internationalization has many difficulties, from the angle of culture, Chinese brand internationalization has the following apparent difficulties: no cultural differences, two national language is the same as the United States and Canada. The Nike brand internationalization and brand the domestic operations of almost no difference;