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Among them, the physical distribution cost occupies entire footwear B2C the unit price the 10%, nike free run marketing cost hold unit price 30%, crazy when has even achieved 50%.Deduction costs and so on high quota Nike marketing promotion, warehousing physical distribution, again minus the manpower disbursement, as well as 10% Nike physical distribution expense, each footwear B2C all in "sell the blood type operation".

The China electronic commerce research center research expression, nike free run 2 the vertical kind of website profession development path basically on is given at present by a mountain dies of suffocation, "the Nike ratio of margin too has been really low, average only then 10%".The ratio of margin is only the direct cost direct-viewing reflection,ray ban caravan, but the latent cost pays, looks like the physical distribution cost,http://www.cheapfashionshoes4u.com/ the amount huge Nike marketing cost, the warehousing management cost and so on all nearly presses the profit the negative value.

The nike factory outlet good professional disclosed, now the entire China's footwear B2C electronic commerce platform in order to seize the user market, basically very little takes the profit the existence. Everybody in fights for occupies the Nike market share basically, the profit plan puts aside after three years five years. Colleague gentleman joking designation it is "burns the money wealthy and powerful family", loses money the amount basically and user quantity is proportional, but duplicates the investor who throws the money for it "the venture capital wealthy and powerful family" the given name also is the name will follow reality many times.