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But nike running shoes Corporation also pointed out that, these money all are the explicit expenses which in the account registers, but in the reality training, behind a gold medal athlete, very many investments is unable with the numeral to calculate specifically.8 years past, when reporter proposed once more by Liu Xiangwei the example, the estimate prepares for war time Olympic Games' athlete investment, Bao Ming the dawn is not willing again to make such estimate actually: Liu flew in circles such athlete already to surpass the common athlete's significance likely, the reckoning significance has not been big. Actually, regarding makes the Nike profession, the biggest barrier is not the product research and development or the Nike brand mold, but is this market relative segmentation and the fragment.

If the establishment tradition entity channel inevitably creates the problem which the nike free run 2 sale scale and the channel construction cost do not match, on the one hand the product profit margin may support the channel cost with difficulty, on the other hand the Nike product sales scale with difficulty supports the cost which the channel constructs. Therefore inevitably gives the Nike development to bring the huge pressure and the risk.

But carries on the consideration from the domestic electronic commerce development and the network core user two dimensions, achieves the nike high heels brand through the electronic commerce method the construction and the product sale is an ideal choice. Carries out the Nike brand mold and the product sale through the electronic commerce way has following superiority:

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